A free webinar for performance marketing leaders.

AI is changing how your customers buy. Here's what we actually know.

We brought together experts from Glass Atlas, Stripe and Productcaster to talk honestly about AI, performance marketing and what actually matters right now.

No hype. No predications. Just what we know, what we don't, and what to do about it.

Trusted by

And 100+ ambitious brands.

AGENTIC COMMERCE

What we know, what we don't, and what matters now.

This isn't a prediction about where AI is going. It's an honest read of where things actually are - and what performance marketers should be doing right now while the landscape settles.

What's already changing in the way customers find and choose products

Why AI search and agentic commerce are different problems - and which one to act on first

Why product data and feed quality are becoming performance levers, not just technical hygiene

Which paid media strategies are most likely to hold their value over the next 12–24 months

What the brands best positioned for what's coming are doing differently right now

— SPEAKERS

Who you'll hear from

Practitioners. Not pundits. People already building for what's coming.

Jonny Taylor

Head of Marketing · GLASS ATLAS

As Head of Marketing for Glass Atlas, Jonny knows what's working for some of the worlds biggest brands, and shares his unique perspective.

Neil Yeomans

Performance & Commerce Strategist, Glass Atlas

Neil works across performance and commerce at Glass Atlas. He brought a practitioner's view on how AI is already reshaping product discovery — and what that means for the commerce estate underneath it.

Colin Banville

Commerce Lead, Stripe

Colin works on Stripe's emerging infrastructure for agentic transactions — the payment layer that will underpin AI-driven purchases. He spoke about what's already being built and what commerce businesses need to prepare for.

Martin Coker

Founder, Productcaster

Martin built Productcaster to help brands control how their products appear across Google Shopping and beyond. He made the case for why feed quality has gone from back-office hygiene to front-line performance lever.

WATCH THE WEBINAR - PRESS PLAY ON THE FULL AGENTIC COMMERCE REPLAY

About Glass Atlas

Top 15 UK performance agency. Invite-only seats on the Google Exec Circle and Meta Agency Leadership Programme.

We run paid, organic, CRO and retention as one strategy - under one team, against one number. Platform-agnostic. Full-funnel by default. The strategist who sells the work delivers the work.

Clients include Victoria Health, Jessops, Beaverbrooks, GoShorty, Heatable and 100+ ambitious brands.

Marketing that makes the next move matter.